Low response rates, unattributed feedback and less than useful reports make B2B customer satisfaction surveys a difficult proposition when, in reality, they should be a goldmine for your company. This ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

AI-driven insights. AI-powered real-time feedback tools capture and analyze customer responses instantly and help businesses improve customer experience. Sentiment tracking. Sentiment analysis tools ...

In an era of data, e-commerce and digital payments, B2C and B2B2C transactions have witnessed a transformative surge in customer experiences. Whether booking a cab, ordering a pizza or making a ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

In today’s competitive B2B landscape, delivering exceptional customer experiences has shifted from being a luxury to an absolute necessity for success. A key factor in ensuring a company’s long-term ...

Personalization isn’t just for B2C anymore. While consumer brands have long mastered the art of tailoring experiences, B2B players are now facing rising expectations from their customers and partners ...

This is the real role of customer satisfaction research. Not to confirm that things are “going well” but to identify where future risk is forming, while there is still time to act. This is where ...

The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...