Millennial and Gen Z parents are introducing their Gen Alpha kids to VHS tapes, landline-style phones, and Barbie dolls.

You may have noticed all of your friends on social media are turning themselves into Barbie dolls and action figures. It’s a viral trend of 2025 that is powered by artificial intelligence technology ...

Add Yahoo as a preferred source to see more of our stories on Google. Día de los Muertos, also known as the Day of the Dead, is just around the corner, and Barbie is celebrating in a big way. Mattel ...

Barbie dolls are known for getting makeovers, but this time the toys are evolving to better reflect the children who play with them. Mattel says the new release of Barbie dolls is the brand's "most ...

Barbara Millicent Roberts is once again asking Austin to think pink. The popular Barbie Truck Tour is rolling into The Domain ...

LeBron James is a lot of things: NBA legend, mogul, A&R rep, talk show host, Gold Medal Drink inventor. As of this morning, thanks to the folks at Mattel, King James can add one more title to his ...

While Nicki Minaj once sang about Black Barbies' "pretty face [and] perfect body" these shirts are about putting the culture ...

Mattel earnings disappointed investors, making many concerned about the future of Barbie ...