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Rihanna's multibillion-dollar brand invested in the WNBA — and it's just the start

The women's basketball league has set highs in viewership and attendance in recent years, and companies are taking notice.

Get Ready For The Gloss Bomb Cam, Rihanna’s Fenty Beauty Now Sponsors WNBA’s New York Liberty

Rihanna's Fenty Beauty investment in the WNBA's New York Liberty franchise has already made its mark on women's sports.
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Rihanna's Fenty Beauty Is Now Offering Beauty & Skin Contracts With WNBA Players

Rihanna's Fenty Beauty empire just expanded into new territory - women's professional basketball. According to NBC Sports, ...