Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She ...

Marketing audits are designed to accelerate momentum by ensuring your strategy and systems are headed in the right direction.

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Global sports company PUMA, in partnership with creative agency adam&eveDDB, continues its journey of elevating the brand with a new brand marketing strategy ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can ...

Sacha Weinberg has been appointed senior VP of global brand marketing and strategy at Nielsen. “Nielsen’s legacy in audience measurement is unparalleled, and this is an exciting moment to tell its ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

The beauty industry is optimised for speed: fast and monthly product cycles, algorithm-led content and shrinking attention spans have made virality a core KPI, resulting in most marketing and product ...