Establish a Google Business Profile - This is your first step. Login to Google to add or claim your Business Profile today. As part of this, Google wants to verify that you’re a real entity.

An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing your Business Profile.

Learn how to use UTM parameters to track traffic from your Google Business Profile. Unlock insights, measure ROI, and fine-tune local SEO performance.

An update to Google's guidelines for Business Profiles says duplicate content in posts is now considered spam.