B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for ...

Technology leader Paiman Allage is a C-level executive at Aries TCO with 20+ years of successfully delivering intelligent solutions. Customer relationship management (CRM) tools are among the most ...

Thinking back to the early days of CRM and looking at the recent announcements by the major players, it is amazing to see the progress we have made when it comes to integration, platform ...

Optimizing your CRM data requires making sure your data is crucial, correct, and consistent — or what I like to call, “the three C’s.” Unfortunately, far too many companies have data that’s neither ...

In my last column, I discussed how organizations are realizing the value of using CRM data across the enterprise. I gave a few examples of some interesting use cases, but many of you asked for a ...

Recently, one of the providers of a CRM platform that we sell issued an update to their terms of service. Here's what it said: You agree that (the software company ...

Salesforce and NetSuite are among the best CRMs in 2025. We compared their pricing, features and more to help you determine ...

Can a CRM and a DSP work together? Mar tech and ad tech are that couple that seem like they should be together, even though something always gets in the way. But advertisers are determined to make the ...

An underutilized customer relationship management (CRM) system--or one that cannot match its owner's expectations--will reflect poorly on both the vendor who sold it and the IT manager who authorized ...

Optimizing your CRM data requires making sure your data is crucial, correct, and consistent — or what I like to call, “the three C’s.” Unfortunately, far too many companies have data that’s neither ...