With the formation of Choreograph, WPP is consolidating more of its data expertise to meet client demand for marketing services around first-party data. Brands are racing to find new methods of ...

But what has Epsilon been up to? While it’s well-known as a provider of email marketing technology, Epsilon is largely a marketing services company. “The tech providers out there are usually smaller ...

The recent data explosion has spawned staggering statistics relating to the massive new volume of data being produced. We are collecting information via billions of connected devices including ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Infogroup, a big data marketing services and analytics provider, has launched Infogroup Audience Solutions (IAS). The new product is designed to provide marketers with a single view of a customer ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Greitzer, co-founder at Actable Data.

Opinions expressed by Entrepreneur contributors are their own. Over the past year, we’ve realized the world is not as it used to be anymore. We’ve learned that it is nearly impossible to prepare a ...

SYDNEY--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services, has awarded seven Asia Pacific (APAC) organizations with its ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...