Elyse Flynn Meyer is the Founder of Prism Global Marketing Solutions, a HubSpot Diamond Partner & author of, Mastering Inbound Marketing. The goal of any marketing team is to grow revenue. Leveraging ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Opinions expressed by Entrepreneur contributors are their own. An entrepreneur’s responsibilities reach far and wide. You wear a number of hats on a day-to-day basis, none more important than ...

Joe Chernov is vice-president of marketing at InsightSquared, a sales performance analytics company. Previously, he headed up content marketing at HubSpot and Eloqua. I invited Joe to Marketing Smarts ...

Marketers can’t just focus on filling the top of the funnel. Instead, place a greater focus on frequency over reach. There’s no debate today about whether blogging works or not. Studies show that ...

Entrepreneurs often find themselves struggling to improve their marketing methods for their products and services; they either don’t know where to start or can’t determine what they’ve been doing ...

HubSpot Inbound 2018 marked the largest conference in the company's history. Here are some of the biggest marketing takeaways. BOSTON — A record 24,000 attendees descended on Boston this week for ...

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...

This sponsored post is produced in association with Citrix GoToWebinar. The power of online connectivity has empowered a new generation of marketers to evolve beyond their old fire-and-forget roles ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the old days, or likely currently at many firms, marketing invested a ton of cash in ...