As you prepare to lock in your 2026 marketing budget, one thing is clear: the landscape is changing too quickly to rely on last year’s playbook. Evolving trade policies, rapid advancements in AI, ...

Entrepreneurs know they’re in a war for customer attention, so they’re spending more to get it.

Despite inflationary fears, small-business owners are spending first on social media, second on email, Constant Contact ...

It’s never too early to start preparing for the coming year. And now’s a great time to start planning out your 2026 marketing budget. When it comes to formulating next year’s marketing strategy and ...

With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...

Budget flexibility is critical. Marketing budgets need constant review and quick adjustments to respond to shifting market conditions and competitive changes. AI complements humans. AI helps improve ...

Maximize unused funds. Invest your surplus marketing budget in AI training, tech integration or prepaid campaigns to enhance efficiency and ROI. Upgrade team skills. Use end-of-year funds to provide ...

Start small with a digital marketing budget, optimize channels, and scale based on results. Prioritize quick-return tactics like PPC, paid social and influencer marketing for new businesses. Gradually ...

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.