In order to stay competitive in today’s fierce market, businesses must maintain a consistent brand presence across both physical and digital channels. Even though digital marketing rules the internet, ...

Netflix and NBCUniversal are experimenting with “phygital” marketing campaigns that combine live fan events with digital platforms.

For the first time, the Jerome D. Williams 2022 Marketing Summit was a hybrid event with two in-person locations and online presenters and participants. Seventy-five people registered to attend the ...

Aleksei Sovetkin, explains how his approach of connecting brands with passionate local communities helps companies move past digital noise and build real-world trust with their customers.  As we enter ...

The post-COVID world has led to a lot of confusion surrounding physical and digital sales. How can brands make the most out of these changes and challenges? It is no secret that the global market ...