Explore the essential skills marketers need to navigate the evolving landscape of AI and LLMs, from data curation to storytelling and more. In the poker game of digital technology, many professionals ...

In marketing circles, effectiveness is probably one of the most talked about topics there is. The conversation has been driven forward by industry bodies, consultancies, agencies and brands, as well ...

Effective communication skills are critical for those seeking success in public relations or marketing. However, effective public relations and marketing professionals are rarely experts in all areas ...

Digital marketing continues to be a priority for US-based marketers in 2022, according to a recent CMO survey. Investment in digital marketing has increased across the board, with data analytics being ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Core digital skills marketers rely on have improved but that the ...

No matter what your particular role in marketing, chances are you will need to learn new ‘critical skills’ to do your job brilliantly. As marketing evolves, as you seek to embrace and master the new, ...

For many buyers, shopping online versus in-person is increasingly the way to go. In the third quarter of 2022, e-commerce retail sales totaled more than $265 million, according to the Census Bureau, a ...

Over the years I’ve had the pleasure of working with high school and college students as they carve out careers for themselves. Students often ask me what skills are important to bring to their first ...