Rihanna ’s Fenty Beauty empire just expanded into new territory — women’s professional basketball. According to NBC Sports, ...

With the deal, Rihanna will bring more eyes to her billion-dollar company through the partnership with the current WNBA ...

The women's basketball league has set highs in viewership and attendance in recent years, and companies are taking notice.

The US rugby player is one of the sport's biggest stars, based on her huge social media following and her messages around ...

A lthough it's taken quite some time, the general public is finally embracing and uplifting women's sports, especially the Women's National Basketball Association (WNBA). Naturally, brands are showing ...

From scrums to serums, the rugby industry is getting a glow-up thanks to nail sponsorships and open conversations surrounding ...

The founder of ONA Creative talks which female athletes are crushing social media, why reputation matters and where brands ...

After a summer of fresh tie-ups, brands are mining every corner of the sports industry to tap into new fandoms.