Add Yahoo as a preferred source to see more of our stories on Google. TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all ...

AI-generated Tilly Norwood defends herself in song, AI agents may need permission to shop, gamers have too many distractions.

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Panelists at ADWEEK House argued that experiential marketing has outgrown the pop-up.

Our most recent Sandbox Guide dives into a new “cheat code” for music marketers. Vibe coding is a way for anyone with a laptop to build custom software, microsites, and […] ...

NEW YORK, NY - OCTOBER 10: A child is photographed watching a controversial 'Beavis and Butt-head' fire episode on television October 4, 1993 in New York City. (Photo by Yvonne Hemsey/Getty Images) ...

Music marketing executives say Sony BMG Music Entertainment's illegal music marketing activities have come at a paradoxical moment, when branded entertainment deals are on the rise. Sony will be ...

As more marketers attempt to partner with established online music and video hubs like MySpace, and upstarts like Ruckus Network, GoFish, and Music Choice, they need to figure out which programs work, ...

This past weekend, the California Music Industry Summit took place at the Marriott Hotel in Oakland, California. One of the standout panels featured experienced music marketers sharing knowledge for a ...

Business Insider is compiling a list of innovative music marketers that focus on social media. We want recommendations for individuals using apps like TikTok and Snapchat to promote music. Please ...