Angelica Galvis brings a purpose-led approach to design, shaped by years of building work that connects brand, culture and ...

Humor is one of the riskiest tools in marketing. Get it wrong and it feels forced. Get it right and it cuts through faster than any media buy ever could. The campaigns that took home honors at The ...

McDonald’s UK has launched ‘Camera Rolls,’ a multi-channel campaign built on a fan truth that many nights end with a Maccies.

Women working at the UK’s biggest advertising agencies earn 83p for every £1 earned by their male counterparts. That’s a 17% ...

Healthcare comms must include older adults, avoid confining them to narrow categories, and resist lazy stereotypes. Above all ...

Oreo has teamed up with Marvel for ‘Stuf of Legends,’ a campaign uniting the Avengers, Spider-Man, X-Men and the Fantastic Four in the brand’s first partnership spanning all four franchises. The ...

The focus of that digital growth is the broadcaster’s streaming offering, revamped as ITVX three years ago, which has seen viewership rise 16% and revenues up 12%. Digital advertising now makes up 31% ...

The second film, ‘Best Performance Yet,’ spotlights MacBook Pro with M5 Pro and M5 Max. Directed by François Rousselet with an original jazz score by Antonio Sánchez, the film transforms the sounds of ...

London shops still dominate 2026’s World Creative Rankings for agencies in the UK and Ireland, taking 76 of the top 100 spots. Most of those top spots are occupied by names that won’t surprise: a pair ...

In the last 12 months, the conversations around AI have shifted dramatically. What started as a debate about how and when AI could and should be used as a creative efficiency tool has expanded to ...

Take a simple scenario: in a B2B category worth £500m, a brand runs at 10% excess share of voice. If the campaign is one-star ...

The World Creative Rankings 2026 compares the performances of 2,535 companies all over the world across 22 global awards ...