Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts ...

Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...

As the digital landscape becomes increasingly saturated, companies are realizing that piecemeal marketing tactics are ...

While brands often bank on PR as their primary reputation driver, relying on it in isolation is a mistake. Without a ...

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air ...

Shanklin councillors have agreed to support Harry Roe’s proposal to turn the Esplanade Hotel, 32 Esplanade in Shanklin, into ...

Marketing departments have historically been the first and hardest hit when budget cuts come to the industry. As a former CEO explained it to me: The spends on a ...

Auto marketers are moving from campaign-led to system-led growth, using first-party data, contextual AI, and full-funnel insights to drive performance and brand building, say marketers at the e4m Auto ...

Agencies that simply tack performance-based language onto outdated pricing models without making substantive changes may ...

Also this week, Convene expands at a White House-adjacent office building, MCB inks a Costco at Viva White Oak, BXP sells Rockville development sites, and more.

Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit ...