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The three types of Marketing

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The three types of Marketing

Not all marketing is created equal — and your business shouldn't try to do everything blindly. There are 3 main types of marketing you need to know: ⬆️ Above the Line (ATL) – TV, radio, billboards. Great for visibility, not always for conversion. ⬇️ Below the Line (BTL) – Direct engagement, activations, one-on-one brand moments ...

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